I think I've heard you mention this before... and in this way I think we're similar in the sense that we don't like to broadcast something if we're about to do it. For example, if we have a goal like go running everyday or eat healthier, we don't like to tell people that's what we're up to. Or if we get a new TV, car, phone (or in my case, a new laptop), we're not going to tell a soul (unless your mum broadcasts it hahaha, of course).
All I'm going to say is... I think I'm onto something. I'm not sure what it is, (actually I'm quite sure, but I'm not sure how it'll pan out), but I think you might notice a little what it might be. So for now, watch this space!